After a largely lost year due to the coronavirus, the roughly $11 billion U.S tradeshow and exhibition industry is slowly coming back to life. Here at TVF we continue to monitor industry research as well as keeping a close eye on how the tradeshow season will progress.
As Covid-19 vaccines become widely available, enough to cover every American adult by this summer, many large trade shows remain tentatively scheduled to make their 2021 return in the second half of this year.
What we have learned is that some of the biggest shows are planning on resuming with hybrid options of in person and virtual participation. Mobile World Congress, which hosted more than 109,000 attendees in Barcelona in 2019, will return with a hybrid option in June after scrapping the event in 2020. CES, the world’s largest tech show, went virtual this year and expects to return with a hybrid option in Las Vegas in January 2022.
At TVF we are approaching the fall with a lot of optimism. Industrial Fabrics Association International and Printing United expos are both planned to be in person this fall and TVF is scheduled to attend. Both shows are approaching the event with a focus on safety, that coupled with advances in vaccinations make us more comfortable with the idea of attending in person. We love the way tradeshows create a face-to-face atmosphere with our current and prospective customers. They also enable us to display our large assortment of fabric and talk through fabric solutions. The people we see, connections we make, and the chance to educate and inspire in person are many of the things we missed most over the last year.
TVF is here to help and be a resource. If you have questions about fabric choices for booth builds or just want an update on what is happening in the industry do not hesitate to reach out. We are happy to help.
Approaching the Fall Tradeshow Season with Optimism
